Glade “Glampfire”

Ogilvy (Liza)

To prove the power of scent can transform any space, we debuted Glade’s Autumn Collection in a decaying theater bringing it back to life with luxe limited edition fragrances. The entire experience included a scent-driven event, multiple videos, and hundreds of social and web content which resulted in an 11.3% increase in Glade Autumn sales.