McDONALD’S “THE FLIP”
We Are Unlimited (DDB)
🚨1.6 BILLION IMPRESSIONS 🚨
Adweek’s #7 Best Marketing Stunt of 2018
Millions of women have chosen McDonald's to be a part of their story.
The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day?
By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.
In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.
We flipped the logos across social and digital channels to share our celebration with the world, and created a geo-located Snapchat filter so customers could join in.
Crew members at participating women-owned McDonald’s across the country wore hats and shirts with flipped logos, extending our celebration to every counter.
On McDonalds.com, we created a dedicated landing page to highlight unique stories from an array of female owners.
