CREST
Reality Checkup

Crest is the only brand that has developed products with dentists for over 80 years with one common goal: achieve healthier mouths at home for healthier appointments with your dentist.

That’s precisely why we brought the dentist to consumers—outside of office walls, to diagnose and treat your teeth to Crest before needing to treat your bank account (and mouth) to a painful bill at your next cleaning.

Notable:
This dental chair earned more frequent flier miles than the team combined.


SOCIAL

To optimize the Reality Checkup mechanism for digital platforms, we visually interrupted everyday scrolling within socially-familiar framework grabbing viewers’ attention and clicks.

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