SAMSUNG
Voices of Life

Vital care for premature infants requires the constant support of the NICU as well as physical contact with their mother. Yet, an incubator and earlier discharge date of a mother’s stay creates obstacles in preserving that vital bond.

Using Samsung technology along with Unit9, we developed an app that “wombified” mothers’ voices and heartbeats to play on loop inside an incubator aiding in the babies’ healthy weight gain while stimulating the development of hearing, language and attention skills. Ultimately, making those vital familiar first sounds present 24/7 even when their mom couldn’t be.

Results: 4 Million Organic Impressions in 7 days