Skincare has taken on a whole new meaning for Gen Z with an emphasis on daily protection. Hawaiian Tropic took this as an opportunity to transform its cringey 80’s sunbathing aesthetic into a modern, authentic everyday skincare brand enriched with signature island ingredients.
Through the use of technically shot match cuts, we artfully connected the best elements of Hawaii to her thriving skin, encouraging this generation’s beauty—inside and out —to COME ALIVE.
