McDonald’s “Dollar Menu” with Chrissy Teigen

We Are Unlimited (DDB)

Hearts broke when the golden arches ended the Dollar Menu in 2014. 

Needless to say, launching the new $1 $2 $3 Menu was big for the brand. Big enough to call in some star power with help from one of the brand's biggest fans. On one of award season’s biggest stages-The Golden Arches x The Golden Globes.

But, this wasn't just any celebrity endorsement. Every piece was created to emulate Chrissy Teigen's signature sass and kickstart McD’s cravings. GET IT?!