HAWAIIAN TROPIC
“COME ALIVE”

MullenLowe US

Skincare has taken on a whole new meaning for Gen Z with an emphasis on daily protection. Hawaiian Tropic took this as an opportunity to transform its cringey 80’s sunbathing aesthetic into a modern, authentic everyday skincare brand enriched with signature island ingredients.

We artfully connected the best elements of Hawaii to her thriving skin, encouraging this generation’s beauty—inside and out

—to COME ALIVE.