McDONALD’S
The Flip
Hundreds of millions of women have chosen the golden arches to be part of their story. How do we reach, recognize and celebrate every woman on International Women’s Day?
By flipping one hundred restaurants across the country into a global tribute to women everywhere with the flip of the iconic “M” into an unmissable “W.”
Notable: Gained 1.6 Billion Impressions in 24 Hours
6 D&AD Pencils
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11 Cannes Lions
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7 Clio Awards
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17 One Show Pencils
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Adweek's #7 Best Marketing Stunt
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11 ADDYs
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People's Voice Webby
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3 London International Awards
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2 AdWeek Awards
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1 Effie
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7 Art Director's Club Awards
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2 AICP Next Awards
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WARC Creative 100
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4 Applied Arts Awards
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2 Atomic Awards
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6 D&AD Pencils | 11 Cannes Lions | 7 Clio Awards | 17 One Show Pencils | Adweek's #7 Best Marketing Stunt | 11 ADDYs | People's Voice Webby | 3 London International Awards | 2 AdWeek Awards | 1 Effie | 7 Art Director's Club Awards | 2 AICP Next Awards | WARC Creative 100 | 4 Applied Arts Awards | 2 Atomic Awards |
Female-owned stores across the country were flipped down to the packaging.
Brand presence across social and digital channels reflected the physical location as well as geo-located Snap filters for customers everywhere to take part in the celebration.
Crew members across the country sported flipped-logo uniforms extending the celebration to every counter.
On McDonalds.com we debuted a dedicated landing page highlighting stories from an array of female owners.
