ORAL-B
Your Perfect Clean

It starts with Oral-B. But how do you start brushing with thousands of oscillating bristles in motion, covering every surface evenly with the only round-shaped brush head all while keeping track of the dentist-recommended two-minute-cleaning-time?

With an immersive, POV how-to that mirrors brushers’ mirrors keeping the information easy-to-digest while keeping the brushers easily entertained.

Notable: Established the visual direction that informed the 360 campaign.